If you want to build space for thinking how to change the game, try these prompts in a leadership meeting, planning session, or strategy day. If you are a solopreneur, try them in a journal or a thinking walk.
“What Are We Copying from competitors Without Realising?”
List the last ten changes you made because the market seemed to demand them.
How many were genuine customer insight versus competitor response?
“Where Are We Competing on the Same Variables as Everyone Else?”
Identify the factors buyers use to compare multiple suppliers of your product or service. If your differentiation sits entirely inside those factors, you are in a red-ocean fight.
“What Does the Customer Have to Do That They Should Not Have to Do?”
Map the customer effort required to get value. Any step that is confusing, repetitive, or high-effort is an opening for a different proposition.
“What Are We Not Allowed to Say?”
Every market has taboos, things people do not challenge. Those taboos are often where the rules are hiding.
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