MICRO-CONSULTING

My micro-consulting services are designed to help uncover answers to one essential question:

what to change or improve, and why?

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HELLO, I’M FRANCES

I deliver strategic insight and structure to small businesses.

One session at a time. Many dots connected.

Drawing on experience in large-scale transformation, my micro-consulting reveals the hidden architecture of your business - your model, customer experience, value proposition, processes and tech.

We go beneath the surface; no more patching over problems. We expose the foundation so that solutions align, complexity fades, and progress accelerates.

The more you see, the better you understand, the smarter your next move.

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Start with a conversation
Jump to service types
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What Is Micro-Consulting?

Micro-consulting is a flexible, focused form of consulting that delivers high-impact expertise in short, targeted engagements. Outputs are delivered over hours or days rather than weeks or months. It’s designed to bring a fresh, external perspective, and unlock direction — fast.

Who Is It For?

Designed and tailored for small businesses, independent professionals, and startups, who want to understand, evolve, or maximise their work, offer, or business.

You don’t need a big team or a perfect plan - just the ambition to take your business seriously and the curiosity to see what’s possible when your thinking is given shape. Ideal for anyone seeking a clear view of what they’re building and where it could go.

No business is too small for Strategy.

  • For those working independently, looking to maximise and enhance for greater impact and consistency:

    • Solopreneurs with strong ideas but minimal structure, seeking deeper understanding to increase value and refine their offer.

    • Freelancers and solo practitioners evolving a signature offer and need help understanding what their clients actually need — and how to deliver it.

    • Independent professionals with layered skillsets who struggle to explain what they do, or how it all fits together, who want to shape a direction that reflects their full capability.

  • For those starting or building a business — and want to evaluate where they stand or explore what’s next:

    • Business owners who suspect there’s more potential in their business than they’re currently accessing and want a clear picture of their current business before deciding what to change or create.

    • Small businesses needing a structured way to weigh up clear but significant options and choose a path forward with confidence.

    • Startups who sense misalignment between their services, systems, and goals — and want to fix it before scaling.

  • For those whose work is creative, expressive, or craft-based, and who want to make it sustainable, aligned, and inspiring:

    • Artists who want their work to be commercially strong and need a structured way to approach the business side.

    • Established creatives who feel creatively unchallenged, and want space to explore what’s next, professionally and artistically.

  • For those working with others, and needing facilitation or a sounding board for better alignment:

    • Co-founders and Co-creators who need a neutral facilitator to surface blind spots, misalignments, or innovation opportunities.

  • For mission-driven organisations with limited resources and complex challenges:

    • Nonprofits seeking clarity and direction that matches mission and increases impact.

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Micro-consulting gives you right-sized expert insight - without the cost, commitment, or complexity of traditional consulting.

No long term commitment is required, no retainers, no subscriptions. Micro-consults can be booked individually with flexible frequency.

How Wrixle Micro‑Consulting Works

  • 1

    START WITH A COMPLIMENTARY SESSION

    We begin with a free one-hour working session.

    This isn't a sales call. Together, we use one of my visual canvases to map your situation, explore what's happening beneath the surface, and identify where a fresh perspective may help.

    You'll get a feel for how I work, and we'll discover whether a micro-consult is the right next step.

    There's no obligation to continue. The aim is simply to decide whether we can create enough value together to justify a deeper session.

  • 2

    BOOK YOUR MICRO-CONSULT

    If the approach feels useful, you can book a focused micro-consulting session.

    We'll agree the right canvas and area of focus, then confirm your session with payment.

    Each micro-consult is designed to tackle a specific challenge, question, opportunity, or decision.

  • 3

    WORK THROUGH THE CHALLENGE COLLABORATIVELY

    Micro-consults are practical, analytical and collaborative.

    We don't start with assumptions or off-the-shelf answers. Instead, we work through your situation systematically to:

    • Understand how the business really works

    • Expose relationships, constraints and trade-offs

    • Identify root causes rather than symptoms

    • Reveal opportunities, risks and leverage points

    • Determine what matters most right now

    You bring your context, experience, and judgement. I bring structure, frameworks, systems thinking, and an external perspective for active business design.

    Together, we create a clearer picture of what's happening and what to do next.

  • 4

    LEAVE WITH A VISUAL THINKING TOOL

    After the session, you receive a completed visual canvas capturing the work we've done together.

    Depending on the focus, it may show:

    • How the business, service or offer functions as a system

    • Gaps, opportunities and hidden risks

    • Priorities, decisions and possible next steps

    • Dependencies, trade-offs and flow of value

    • Areas worth changing, strengthening or exploring further

    It's a practical thinking tool you can revisit whenever you need to make decisions, evaluate options or explain your thinking to others.

    Many clients continue using their canvas long after the session as a guide for action and future change.

  • High‑Calibre Direction in a Short Timeframe

    “Frances delivered high‑calibre micro‑consulting within a limited timeframe, quickly understanding my business and pinpointing strategic misalignments. Her attention to detail, and creative approach helped sharpen our strategic focus and move the business forward.”

    - Graeme Bell, Bell Structural

  • A Clearer Picture of What the Business Could Become

    "After only a couple of sessions, I had a far clearer sense of where my business could go and how I could add real value for my clients. Frances brings an incredibly deep level of thinking and insight, and the work reignited the enthusiasm I had when I first started my business. It genuinely changed how I see what’s possible.”

    - Damian Bramley, Marketing Photographer

  • Building the Owner’s View of the Business

    "I stopped seeing myself as ‘just’ a practitioner and started seeing myself as a business owner. That alone changed how I show up and make decisions."

    - Sarah-Jayne Fraser, Ballet School Owner

  • Aligning to Purpose and A Completely Different Way of Working

    "The sessions refined my purpose and gave me focus. I now know what actually matters in my business and what deserves my attention. I can’t even remember how things were before I saw you - things have changed that much.”

    - Dr Lucy Rigley, Clinical Psychologist

  • Understanding the System Behind the Work

    "I’d never thought about my business like that before. I’m enjoying the analysis; It’s given clarity on how it all interconnects."

    - founder

  • Making the Business Model Visible and Actionable

    "You helped me turn the ideas in my head into a clear, easy‑to‑digest process that made my business model visible, highlighting what was working well and where greater focus and diversification are needed."

    - John Tehrani, Bespoke Residential Architect

  • You got it out of my head

    “It’s brilliant. It’s a good process… it’s teased stuff out of me that I knew was in there, but didn’t know how to get out, and it’s started me thinking massively.”

    - Phil Nixon, Motion Designer

  • A New Way to Understand the Business

    “I saw my business from a completely different perspective. The level of detail, insight, and practicality in Frances’ approach was outstanding. I now have a roadmap that is both inspiring and achievable.”

    - Tom Brothwell, Bespoke Fitted Furniture

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Ready to Work Together?

If you’re ready to rethink, refine, or elevate your business, let’s make change happen—starting with a conversation.

Book a conversation

I help you to rethink and redesign:

  • Ideas aren’t inherently valuable to the market — they need the right business model around them. The model is the structural scaffolding that turns vision into value, showing how your business creates, delivers, and captures that value, and aligning it with a market need or opportunity.

    I help you visualise this big picture: customer types, activities, partners, revenue streams, and more — all in one place.

    Visualising the model reveals what’s really happening and where change might be needed. And as your business grows or shifts, it evolves with you, becoming a living tool for alignment, and smarter decisions.

  • Success isn't just about selling more. It's about offering something people genuinely value.

    Small businesses often focus on delivery and marketing, but give less attention to the design of the products and services themselves.

    Through structured analysis, I help you take a fresh look at those offerings, who it serves, and why customers choose it. We'll identify opportunities to strengthen existing offers, create new ones, retire outdated services, and build a more coherent portfolio that delivers value for both customers and the business.

  • Customer experience is about how your business actually works in practice. A deliberately designed customer experience is a strategic differentiator in a crowded market.

    Every interaction shapes how customers perceive your business, from first contact through to delivery and ongoing support.

    I help you examine the customer journey from their perspective, identifying the touchpoints, interactions, and moments that shape their perception of your business.

    By uncovering areas of friction, inconsistency, or missed opportunity, we'll identify practical changes that make it easier to work with you, strengthen trust, and create a more memorable experience.

  • Most businesses have a handful of core workflows that determine how work moves through the organisation, from attracting customers and securing sales, through delivery, finance, people, and technology. These workflows exist whether they've been deliberately designed or not.

    I help you visualise, understand and examine these end-to-end flows, identifying where work slows down, handovers break down, decisions become bottlenecked, or effort is being spent in the wrong places.

    We focus on the bigger picture: how your business operates as a system, how work moves through your business and whether your operating model supports the outcomes you're trying to achieve. From that understanding, opportunities for improvement become much easier to see.

  • Most small businesses think about people and manual effort long before they think about technology. Yet digital tools are simply equipment that helps us work faster, more consistently, and at greater scale.

    I help you think strategically about digital capability and examine how technology supports your business strategy.

    We’ll explore how information moves through your business, where people are relying on spreadsheets, email, memory, or manual workarounds, and where opportunities exist to simplify, integrate, automate, or redesign the way work gets done.

    The goal is to make better use of technology, and define a toolkit that supports growth, improves consistency, and reduces unnecessary effort, maximising in the investment in digital capability.

  • You may already know what could be improved. The harder question is what should be tackled next, and in what order.

    I'll help you make sense of competing opportunities and decide what should happen next.

    We'll explore where effort will create the greatest value, what can wait, and what should happen first.

    Turn ideas, challenges, and ambitions into a practical roadmap for the next period of focused action, whether that's the next month, quarter, or beyond.

You’ll always leave with tools, frameworks, and a co-created roadmap you can carry forward—on your own terms.

This is consulting designed to empower you to think strategically, visualise your business clearly, and choose solutions with confidence - not just manage a to-do list. Every method and tool is shared openly, so you can keep building independently.

We will work visually and collaboratively.

Using visual and analytical tools to expose what’s working, what’s misaligned, what needs a re-design, and what’s hiding in plain sight.

Through our co-creative sessions, we unearth:

  • Opportunities for differentiation and innovation

  • Inefficiencies in workflows, communication, or systems

  • Emerging or latent customer needs or adjacent segments you may service

  • Untapped potential within your value proposition, revenue streams, partnerships, or assets

  • The most high-impact priorities that contribute best to your strategic themes and objectives

  • Misalignments between goals, operations, or customer expectations

  • Readiness for scaling

  • Promising ideas ready to be tested, piloted, or taken through proof-of-concept

  • Insight into how external factors might shape what’s next

You don’t need to know all this upfront. I’ll help you uncover what matters most for your context, and where to focus.

Service Types

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Business Model

£495+VAT / 2-hour session · Online or in-person

Get clear on the core logic of your business: how it creates, delivers, and captures value. This session helps you articulate your business model with precision, uncover strategic gaps, and align your activities with your purpose, natural advantages and potential.

    • We'll co-create a visual map of how your business creates, delivers, and captures value, making the invisible visible and surfacing what's working, what needs attention, and where new opportunities lie.

    • Expect to challenge assumptions, explore alternative business model choices, and uncover connections between customers, revenue, costs, partners, capabilities, and growth opportunities.

    • You'll leave with a visual business model, annotated with insights, risks, questions, and opportunities. A practical strategic tool you can use to guide decisions, evaluate change, and focus effort where it matters most.

    • Continue independently or book further sessions to deepen and accelerate progress. The pace and depth are always up to you.

Process

£495+VAT / 2-hour session · Online or in-person

Most small businesses run on a set of core workflows - generate work, convert it, deliver it, get paid, and keep the business running. Map and understand how work flows through your business. Reveal bottlenecks, hand-offs, duplication, and constraints. Create a stronger operating backbone that supports consistency, capacity, and growth.

    • We'll map the core workflows that keep your business running, showing how work moves from demand through delivery and into outcomes.

    • Expect to identify bottlenecks, duplication, bottleneck decision points, unnecessary complexity, hand-off issues, and constraints that reduce flow, capacity, or effectiveness.

    • You'll leave with a visual map of your operating backbone, along with practical insight into where small changes could remove friction, strengthen execution, and improve the way the business operates.

    • You can take the outputs and implement independently, or continue working with me to refine, embed, and extend the improvements across your business. The pace and depth are always up to you.

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Customer experience

£495+VAT / 2-hour session · Online or in-person

Understand your business through the eyes of your customers. Explore the interactions, touchpoints, people, and technologies that shape the customer experience. Identify moments of friction and opportunities to create a more intentional, consistent, and differentiating experience.

    • We’ll co-create a detailed, visual map of your service journey—from first contact to proposals, delivery and beyond—revealing both the customer’s experience and the underlying business touchpoints andprocesses that shape perception.

    • Expect to uncover friction points, handoff gaps, and moments of delight, as well as opportunities to align operations with customer needs and elevate the customer experience.

    • You’ll leave your first session with a comprehensive, annotated map of your service journey that highlights where things flow, where they stall, and where you can make immediate improvements.

    • For a deeper dive or to iterate and optimise further, you can continue independently or book additional sessions for expert support. The pace and depth are always up to you.

Focus & Priorities

£495+VAT / 2-hour session · Online or in-person

Every business has more opportunities than capacity. Step back from day-to-day activity and identify the changes most likely to move the business forward. Translate insight into action through a practical, prioritised improvement roadmap for the weeks ahead.

    • We'll step back from day-to-day activity and examine the changes, opportunities, and challenges competing for your attention.

    • Expect to explore potential impact, dependencies, sequencing, constraints, effort, and timing, identifying what should happen now, what should happen later, and what can wait.

    • You'll leave with a focused and practical roadmap for the next phase of improvement, helping you move forward with greater confidence, direction, and purpose.

    • You can take the outputs and implement independently, or continue working with me to refine, embed, and extend the improvements across your business. The pace and depth are always up to you.

Product and Value

£495+VAT / 2-hour session · Online or in-person

For shaping new offers, refining existing ones, or adapting them for new markets. Consider how well your offer aligns with what your customers are trying to achieve. Structure an idea into a cohesive offer. Create new value for business and customer alike.

    • We’ll break down your product or service in a structured way, examining how it is designed, who it is for, and how well it matches real customer needs, pains, and gains.

    • This helps you see whether the offer holds up commercially, not just conceptually, and highlights where your offer is strong, where it is unclear, as well as gaps, overlaps, and missed opportunities in how your offer is currently shaped.

    • You’ll leave your first session with a clearer, more defined offer, a sharper value proposition, and a set of focused decisions about what to refine, build, or reposition.

    • For a deeper dive, or to iterate and optimise further, you can continue independently or book additional sessions for expert support. The pace and depth are always up to you.

Digital Tech & Tooling

£495+VAT / 2-hour session · Online or in-person

Technology should enable the business. Examine how digital tools support your workflows, information, and decision-making. Identify under-used capabilities, disconnected systems, manual workarounds, and opportunities to extract greater value from the technology you already own.

    • We'll examine the technology supporting your business, not as a collection of apps, but as a connected system for managing information, enabling workflows, and supporting decisions.

    • Expect to explore how tools are currently being used, where information is fragmented, where manual workarounds have emerged, and where existing investments may be under-delivering.

    • You'll leave with a clearer picture of your digital landscape, including opportunities to simplify, better integrate, better adopt, or derive greater value from the technology you already have.

    • You can take the outputs and implement independently, or continue working with me to refine, embed, and extend the improvements across your business. The pace and depth are always up to you.

Book your First Complimentary session

WHY I DO THIS

I believe small businesses already hold a unique combination of strengths: original ideas, the energy of passion and purpose, and the agility to adapt quickly and make bold moves.

What’s often missing is the confidence that comes from thinking things through; clearly, strategically, and with the right tools.

Small businesses and solo professionals deserve access to the same strategic tools used by larger organisations, not to behave like them, but to make informed, intentional decisions about their own direction.

I also believe there isn’t one definition of success in a small business. Some want growth. Some want independence, stability, flexibility, or creative control. All are valid, but each demands different choices, trade-offs, and ways of thinking.

But every version of success still rests on the same fundamentals: offering something desirable, delivering it effectively, and doing so in a way that is sustainable for the business.

Without that grounding, it’s easy to drift towards someone else’s model of success, or to make decisions that don’t quite fit what the business is trying to achieve.

My background is in change and strategy implementation. I’ve seen how powerful these tools are, and micro-consulting is my way of making high-level insight available in a format that works for small businesses. It is fast, focused, and designed to help you think strategically, align your choices with what you actually want from your business, and build the confidence to stand behind those decisions.

It’s about winning at being in business — whatever that looks like for you.

“Small opportunities are often the beginning of great enterprises.”
— Demosthenes (384-322 BC)

FAQs.

  • Usually with a conversation. We’ll talk about your goals, challenges, and where you’re stuck.

    From there, we can decide if a micro-consulting session makes sense.

  • Mapping a customer experience or a single business process can often be completed in one session. Some tools (like mapping the business model) can take several sessions to explore in full detail. In the initial conversation, I will advise on likely timescalesf or your need.

    You’ll get a clear, actionable outcome from each session, as well as recommendations for actions and priorities.

    You’re always welcome to continue independently, or book further sessions for deeper insight and support.

  • While we dig into strategy, operations, technology, and customer experience, there are areas I intentionally leave to other specialists:

    • Financial data analysis: No budgets, cash flow, valuation, accounting, or financial deep-dives.

    • Team or individual performance reviews: No HR diagnostics, performance management, or coaching.

    • Legal or regulatory compliance: No audits or advice on legal issues or risks.

    • Formal marketing execution: No marketing mix, content production, SEO strategy, or campaign delivery.

    • Operational management: No day-to-day management or direct oversight.

    • Tech troubleshooting or implementation: No software configurations, system fixes, or vendor/platform recommendations.

    If you need support in any of these areas, I’m happy to recommend trusted professionals who specialise in them, as well as many other, more specialist fields.

  • Each service is priced per micro-consulting session, delivered in focused 2-hour blocks.

    We start with a call to explore your challenges. Based on that, I recommend the most effective service for your needs.
    You’ll always know the cost upfront, with payment made in advance.

    No hidden fees, no ongoing commitments.

  • For micro-consulting, I don’t offer retainers. My services are designed to be modular and flexible, so you can engage with exactly what you need, when you need it. There’s no long-term commitment, just clear, focused work that fits your goals.

    Should you be interested in multiple sessions, I offer bundles.

  • I don’t act as a tech consultant. However, what I do bring is strong experience in helping micro and small businesses make effective use of the tools available to them, whether that means getting more value from what they already own, or understanding where genuine gaps exist.

    Many micro-businesses are either under‑tooled, or have spent on software that has never been properly embedded into day‑to‑day work. I help you work out what support your business actually needs, how tools should be used in practice, and what is getting in the way.

    From there, I can help you define clear requirements, make sense of options, and have more productive conversations with IT specialists or software vendors.

    Note that I am not associated or affiliated with any technology providers, giving me full impartiality.

  • Yes. Yes. These short, high‑impact engagements work well for start‑ups and early‑stage businesses that want an external, experienced lens at a critical point.

    Micro‑consulting is especially effective when you are looking to commercialise a new idea, product, or service, and want to set the business up on a more robust footing from the outset. I help founders stress‑test the shape of the business, clarify how value will actually be created and delivered, and avoid building unnecessary complexity too early.

    This is not about business planning or pitch decks. It is about making deliberate choices, establishing sensible structures, and getting onto a better road before habits, processes, or costs become hard to unwind.

  • No – my approach is designed for those who are self-motivated but want clarity, structure, and smarter ways to achieve their goals and stay on track themselves. If you need check-ins or someone to help holding you accountable, my service may not be the right fit.

    I can make some recommendations for services that may be better suited to these needs.

Think visually.

Act strategically.

Deliver professionally.